“Pink Project,” first exhibited in the New Museum's Bad Girls exhibition in 1994, consists of thousands of discarded pink objects carefully arranged on a large table. It is a visual overload of products that were created to appeal specifically to women and girls, including hair clips, pacifiers, fake fingernails, combs, dildos, cleaning products, toys, tampon applicators, kitchen gadgets and hundreds of other items, all representing mass seduction and consumption. The “Pink Project” has taken various forms: as sculpture, presented in glass vitrines, as a room-sized mound, a bedroom (exhibited at Mass MOCA in 2010), and a glass coffin.
Each iteration of the work has revealed the marketing of femininity and the infantilization of the female gender while also exploring the culturally loaded color pink and its continued societal projection onto girls and women.
photo Andy Wainwright
photo Andy Wainwright
photo Andy Wainwright
photo Suzy Jeffers